Marketing según Kellogg

Author(s)

• Iacobucci, Dawn
• Piña, Cristina
• Kotler, Philip
• J.L. Kellogg Graduate School of Management. Center for Marketing Sciences

Bibliographic Information

Marketing según Kellogg

recopilación de Dawn Iacobucci ; traducción [de] Cristina Piña ; prólogo de Philip Kotler

（Vergara business）

Javier Vergara Editor, 2002

Other Title

Kellogg on marketing

Note

"Por los profesores de la Facultad Kellogg de Administración de Empresas, la Escuela de Marketing más Prestigiosa del Mundo"-- on cover.

Includes bibliographical references (p. 467-493) and index

Oliginally published: John Wiley & Sons, c2001

Details

• NCID: BA61763382
• ISBN:
  • 9501522148
• Country Code: sp
• Title Language Code: spa
• Text Language Code: spa
• Original Language Code: eng
• Place of Publication: Barcelona
• Pages/Volumes: 504 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA61763305