Marketing management and strategy : marketing engineering applications

著者

• Lilien, Gary L.
• Rangaswamy, Arvind

書誌事項

Marketing management and strategy : marketing engineering applications

Gary L. Lilien, Arvind Rangaswamy

Prentice Hall, c2003

2nd ed

注記

This package contains an access code for "Marketing Engineering Applications, 2/e Gary L. Lilien-Arvind Rangaswamy

1st edition published: Reading, Mass. ; Harlow : Addison-Wesley , c1999

"Co-sponsored by Institute for the Study of Business Markets (ISBN)"-- on t. p.

詳細情報

• NII書誌ID(NCID): BA61765184
• ISBN:
  • 0130084638
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: vii, 53 p.
• 大きさ: 28 cm
• 件名:
  • LCSH : Marketing -- Data processing -- Computer programs
  • LCSH : Marketing -- Decision making -- Case studies