Marketing management and strategy : marketing engineering applications

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind

Bibliographic Information

Marketing management and strategy : marketing engineering applications

Gary L. Lilien, Arvind Rangaswamy

Prentice Hall, c2003

2nd ed

Note

This package contains an access code for "Marketing Engineering Applications, 2/e Gary L. Lilien-Arvind Rangaswamy

1st edition published: Reading, Mass. ; Harlow : Addison-Wesley , c1999

"Co-sponsored by Institute for the Study of Business Markets (ISBN)"-- on t. p.

Details

• NCID: BA61765184
• ISBN:
  • 0130084638
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: vii, 53 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing -- Data processing -- Computer programs
  • LCSH : Marketing -- Decision making -- Case studies