Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

Author(s)

• Balmer, John M. T.
• Greyser, Stephen A.

Bibliographic Information

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]

Routledge, 2003

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA61766074
• ISBN:
  • 0415284201
  • 041528421X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xviii, 365 p.
• Size: 26 cm
• Classification:
  • DC21 : 658.045
  • NDC9 : 675
• Subject Headings:
  • LCSH : Corporations
  • LCSH : Corporate image
  • LCSH : Business names