Excellence in business communication
著者
書誌事項
Excellence in business communication
Prentice Hall, c1999
4th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For courses in Business Communication and Business Writing in the department of business.
This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills.
目次
I. FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Communicating Successfully in an Organization.
2. Understanding Business Communication.
3. Communicating Interculturally.
4. Communicating Through Technology.
II. THE WRITING PROCESS.
5. Planning Business Messages.
6. Composing Business Messages.
7. Revising Business Messages.
III. LETTERS, MEMOS, AND OTHER BRIEF MESSAGES.
8. Writing Direct Requests.
9. Writing Routine, Good-News, and Goodwill Messages.
10. Writing Bad-News Messages.
11. Writing Persuasive Messages.
IV. REPORTS AND PROPOSALS.
12. Writing Short Reports.
13. Planning Long Reports.
14. Completing Formal Reports and Proposals.
V. EMPLOYMENT MESSAGES.
15. Writing Resumes and Application Letters.
16. Interviewing for Employment and Following Up.
VI. ORAL COMMUNICATION.
17. Listening, Interviewing, and Conducting Meetings.
18. Giving Speeches and Oral Presentations.
Appendix A: Format and Layout of Business Documents.
Appendix B: Documentation of Reports Sources.
Appendix C: Fundamentals of Grammar and Usage.
Appendix D: Correction Symbols.
References.
Organization/Company/Brand Index.
Subject Index.
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