A new brand world : 8 principles for achieving brand leadership in the 21st century
著者
書誌事項
A new brand world : 8 principles for achieving brand leadership in the 21st century
(Penguin books, . Business/Marketing)
Penguin Books, 2003
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注記
Includes index
"First published in the United States of America by Viking Penguin, a member of Penguin Putnam Inc. 2002"--T.p. verso