Driving growth through innovation : how leading firms are transforming their futures
著者
書誌事項
Driving growth through innovation : how leading firms are transforming their futures
Berrett-Koehler, c2002
大学図書館所蔵 全4件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Innovation is rapidly emerging as the critical business skill of the 21st century. Unfortunately, most companies don't have a clue as to how to go about it. Having tried all manner of cost-cutting initiatives and headcount reductions, corporate leaders realize that these measures will not spawn growth. Now more than ever, they are looking to build a sustained innovation capability that gives them a superior process for identifying and capitalizing on tomorrow's opportunities. Based on rigorous research into the practices of twenty-three real companies - and how the unique practices they're using to encourage innovation and spur growth. Driving Growth Through Innovation offers a practical, readable, comprehensive approach and a step-by-step process for designing and implementing an enterprise-wide innovation strategy. Existing books on innovation haven't given a clear, comprehensive one-stop blueprint for how to drive growth via innovation. Today's harried, 50-hour-a-week manager doesn't have a tool that integrates the many sub-topics of innovation into a solution to his/her problem. Driving Growth Through Innovation is the solution to a glaring but unarticulated need.
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