The emergence of modern marketing

Author(s)

• Church, Roy A.
• Godley, Andrew

Bibliographic Information

The emergence of modern marketing

editors, Roy Church, Andrew Godley

Frank Cass, 2003

• : cloth
• : pbk

Note

"This group of studies first appeared in a special issue of Business history ... Vol. 45, No. 1 (January 2003) [The emergence of modern marketing]"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BA62156487
• ISBN:
  • 071465390X
  • 0714683264
• LCCN: 2002151434
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 150 p.
• Size: 25 cm
• Classification:
  • DC21 : 380.109
• Subject Headings:
  • LCSH : Marketing -- History