Strategic management of resources and relationships
著者
書誌事項
Strategic management of resources and relationships
Wiley, c2003
- concepts
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注記
Includes indexes
内容説明・目次
内容説明
From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers -- Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource--based view to develop competitive advantages through the acquisition, development and management of resources. Theya ll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The texta s unique blend of the resource--based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.
目次
Preface. About the Author. PART 1: ANALYSIS OF THE COMPETITIVE SITUATION. Chapter 1. Strategic Management. Chapter 2. The Environment and External Stakeholders. Chapter 3. Organizational Resources and Competitive Advantage. PART 2: STRATEGY FORMULATION. Chapter 4. Strategic Direction. Chapter 5. Strategy Formulation at The Business--Unit Level. Chapter 6. Strategies for Entrepreneurship and Innovation. Chapter 7. Corporate--Level Strategy and Restructuring. PART 3: STRATEGY IMPLEMENTATION AND CONTROL. Chapter 8. Strategy Implementation: Resources and Relationships. Chapter 9. Strategy Implementation: Design and Control. Chapter 10. Global Strategic Management and The Future. Glossary. Name Index. Company Index. Subject Index.
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