Media communication : an introduction to theory and process
Author(s)
Bibliographic Information
Media communication : an introduction to theory and process
Palgrave Macmillan, 2003
2nd ed
- : pbk
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Note
Previous ed.: 1998
Includes bibliographical references and index
Description and Table of Contents
Description
This textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. The second edition has been thoroughly updated to includes substantial new material on the internet and a more sustained engagement with debates about globalization.
Table of Contents
- Introduction - studying the media
- setting the scene - media in context
- the language of study
- the audience for media - perspectives on use and response
- media in society - purpose and performance
- the news - gates, agendas and values
- narrative - the media as storytellers
- the practice of media - pressures and constraints
- the global arena - issues of dominance and control
- network communication - interactivity, surveillance and virtual reality
- research as exploration and development
- in summary - media in a new century. Appendices: A brief ABC of perceived effects
- screen violence as influence and commodity - an ongoing debate.
by "Nielsen BookData"
