Why CRM (customer relationship management) doesn't work : how to win by letting customers manage the relationship

著者

• Newell, Frederick

書誌事項

Why CRM (customer relationship management) doesn't work : how to win by letting customers manage the relationship

Frederick Newell ; foreword by Seth Godin

Kogan Page, 2003

注記

Includes bibliographic references and index

詳細情報

• NII書誌ID(NCID): BA62313417
• ISBN:
  • 0749439475
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Princeton
• ページ数/冊数: xvii, 263 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.812
• 件名:
  • LCSH : Customer relations
  • LCSH : Marketing