The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising

書誌事項

The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising

by Walter Dill Scott

Small, Maynard, 1912, c1903

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注記

Description based on 1912

Includes index

詳細情報

  • NII書誌ID(NCID)
    BA62322076
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Boston
  • ページ数/冊数
    xii, 240 p.
  • 大きさ
    21 cm
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