Dynamic models of advertising competition

Author(s)

• Erickson, Gary M.

Bibliographic Information

Dynamic models of advertising competition

by Gary M. Erickson

（International series in quantitative marketing, 13）

Kluwer Academic Publishers, c2003

2nd ed

Note

Includes bibliographical references (p. [139]-144) and indexes

Details

• NCID: BA62325008
• ISBN:
  • 1402072678
• LCCN: 2002034052
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 148 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC21 : 659.1/01/5118
• Subject Headings:
  • LCSH : Advertising -- Mathematical models
  • LCSH : Competition -- Mathematical models
• Parent Bibliography ID:
  • BA0685130X