Dynamic models of advertising competition

著者

• Erickson, Gary M.

書誌事項

Dynamic models of advertising competition

by Gary M. Erickson

（International series in quantitative marketing, 13）

Kluwer Academic Publishers, c2003

2nd ed

注記

Includes bibliographical references (p. [139]-144) and indexes

• NII書誌ID(NCID): BA62325008
• ISBN:
  • 1402072678
• LCCN: 2002034052
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 148 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5821
  • DC21 : 659.1/01/5118
• 件名:
  • LCSH : Advertising -- Mathematical models
  • LCSH : Competition -- Mathematical models
• 親書誌ID:
  • BA0685130X