Principles and types of speech communication

書誌事項

Principles and types of speech communication

Raymie E. McKerrow ... [et al.]

Longman, c2000

14th ed

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内容説明・目次

内容説明

This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.

目次

I. THE PROCESS OF SPEAKING PUBLICLY. 1. The Academic Study of Public Speaking. 2. Getting Started: Basic Tips for Speech Preparation and Delivery. 3. Setting the Scene for Community in a Diverse Culture: Speaking and Critical Listening. 4. Public Speaking and Cultural Life. II. PREPARATION. 5. Analyzing the Audience and Occasion. 6. Developing Ideas: Finding and Using Supporting Materials. 7. Adapting the Speech Structure to Audience: The Motivated Sequence and Patterns of Internal Organization. 8. Maintaining Audience Attention and Involvement. 9. Developing the Speech Outline. III. CHANNELS. 10. Using Language to Communicate. 11. Using Visual Aids. 12. Using Your Voice and Body to Communicate. IV. TYPE. 13. Speeches to Inform. 14. Speeches to Persuade and Actuate. 15. Argument and Critical Thinking. 16. Building Social Coherence in a Diverse World: Speeches on Ceremonial Occasions. 17. Speaking at Conferences and Meetings.

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詳細情報

  • NII書誌ID(NCID)
    BA62376450
  • ISBN
    • 0321044258
  • LCCN
    99027668
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    xxvii, 434 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
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