Market-driven management : how to define, develop, and deliver customer value

Author(s)

• Webster, Frederick E.

Bibliographic Information

Market-driven management : how to define, develop, and deliver customer value

Frederick E. Webster, Jr

John Wiley & Sons, c2002

2nd ed

Note

Includes bibliographical references (p. 297-308) and index

Details

• NCID: BA62385032
• ISBN:
  • 0471236934
• LCCN: 2002011305
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: xiii, 320 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Consumer satisfaction