Market-driven management : how to define, develop, and deliver customer value
Author(s)
Bibliographic Information
Market-driven management : how to define, develop, and deliver customer value
John Wiley & Sons, c2002
2nd ed
Available at / 10 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-621//2081000096207
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Note
Includes bibliographical references (p. 297-308) and index
Description and Table of Contents
Description
This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.
Table of Contents
Putting the Customer First--Always! Strategic Planning and Marketing. Marketing as a Process: Quality, Service, and Customer Satisfaction. Market Targeting and the Value Proposition. Customer Relationship Management. Strategic Partnering and Network Organizations. Organizational Culture and Customer Orientation. Developing a Customer-Oriented, Market-Driven Company. Implementing the Value-Delivery Concept of Marketing Strategy. Notes. Index.
by "Nielsen BookData"
