Market-driven management : how to define, develop, and deliver customer value

著者

• Webster, Frederick E.

書誌事項

Market-driven management : how to define, develop, and deliver customer value

Frederick E. Webster, Jr

John Wiley & Sons, c2002

2nd ed

注記

Includes bibliographical references (p. 297-308) and index

内容説明・目次

内容説明

This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.

目次

Putting the Customer First--Always! Strategic Planning and Marketing. Marketing as a Process: Quality, Service, and Customer Satisfaction. Market Targeting and the Value Proposition. Customer Relationship Management. Strategic Partnering and Network Organizations. Organizational Culture and Customer Orientation. Developing a Customer-Oriented, Market-Driven Company. Implementing the Value-Delivery Concept of Marketing Strategy. Notes. Index.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA62385032
• ISBN:
  • 0471236934
• LCCN: 2002011305
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken
• ページ数/冊数: xiii, 320 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC21 : 658.8/12
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Consumer satisfaction