Cases in contemporary strategy analysis

著者

書誌事項

Cases in contemporary strategy analysis

Robert M. Grant and Kent E. Neupert

Blackwell, c2003

3rd ed

  • : pbk

大学図書館所蔵 件 / 全11件

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注記

Includes notes and index

内容説明・目次

内容説明

Used in conjunction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the dififculties of decision-making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

目次

Preface Acknowledgements 1. Madonna: Robert M. Grant2. Laura Ashley Holdings Plc: The Battle for Survival: Robert M. Grant3. The U. S. Airline Industry in 2002: Robert M. Grant4. Daimlerchrysler and the World Automobile Industry: Robert M. Grant5. Wal-Mart: The World's Most Successful Retailer: Robert M. Grant6. Eastman Kodak: Meeting the Digital Challenge: Robert M. Grant7. Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant8. Harley-Davidson, Inc. , January 2001: Robert M. Grant9. On-Line Broking Strategies: Merrill Lynch, Charles Schwab and E*Trade: Anjali Bakhru and Ann Brown10. EMI and the CT Scanner [A] and [B]: Christopher Bartlett11. Video Games: The Battle for World Domination: Robert M. Grant12. Birds Eye and the U. K. Frozen Food Industry: Robert M. Grant13. Euro Disney: The Dream Becomes a Nightmare, 1987 - 94: Robert M. Grant14. Richard Branson and the Virgin Group of Companies in 1998: Robert M. Grant15. General Electric: Life after Jack: Robert M. Grant16. AES Corporation: Rewriting the Rules of Management: Robert M. Grant Index

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