Strategic management : concepts & cases
著者
書誌事項
Strategic management : concepts & cases
Prentice Hall/Pearson Education International, c2003
9th ed., international ed
大学図書館所蔵 全15件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
A survey of strategic management. Briefest concepts section in the market at 350 pages. Practical, skills focus with over 50 experiential exercises in the concepts portion. All cases are written exclusively for the book. This textbook is available in paperback cases or concepts format. The ninth edition includes. Eight new cases including a new cohesion case on American Airlines! Customize this casebook @ prenhall.com/custombusiness.
目次
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)INTRODUCTION.
How to Analyze a Business Policy Case.
I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
The Cohesion Case: American Airlines, 2000.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.
CASES.SERVICE COMPANIES.
Airlines.
1. Southwest Airlines Co.-2002, Amit Shah and Charles R. Sterrett. 2. US Airways Group, Inc.-2002, John C. Urbanski and Eugene M. Bland. Internet Companies.
3. E-Trade Group, Inc.-2002, Sandra H. Durant. 4. EBay-2002, Will Eskridge. 5. Amazon.com, Inc.-2002, Margie Goodson.Retailers. 6. Limited Brands.-2002, M. Jill Austin. 7. Wal-Mart Stores, Inc.-2002, Amit Shah and Tyra Phipps. 8. Target Corporation-2002, Henry Beam. 9. Best Buy Company, Inc.-2002, Alen Badal. Hotel and Gaming.
10. Mandalay Resort Group-2002, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.11. Harrah's Entertainment, Inc.-2002, Mary R. Dittman. Banks.
12. Wachovia Corporation-2002, Fred R. David. 13. First State Bank of Roans Prairie-2002, Paul Reed, Jason Gooch, and Gerald Kohers. Zoos and Clubs.
14. The Audubon Nature Institute-2002, Caroline M. Fisher.15. Riverbanks Zoological Park and Botanical Garden-2002, Carolyn R. Stokes and Eugene M. Bland. Travel.
16. Carnival Corporation-2002, Mike Keefe, John K. Ross, III, and Bill Middlebrook.17. Royal Caribbean Cruises, Ltd.-2002, Lenessa E. Hawkins. Churches.
18. Central United Methodist Church-2002, Robert T. Barrett.19. Elkins Lake Baptist Church-2002, Paul R. Reed, William B. Green, and Diane J. Green. Retailers.
20. Winn-Dixie Stores, Inc.-2002, Brian Kinard.21. Strictly Roots Natural Hair Care Salon-2002, Paul R. Reed et al. MANUFACTURING COMPANIES.
Transportation.
22. The Classic Car Club of America-2002, Matthew C. Sonfield.23. Harley-Davidson, Inc.-2002, Richard A. Cox.24. Winnebago Industries, Inc.-2002, John G. Marcis and Eugene M. Bland. Cosmetics.
25. Avon Products, Inc.-2002, James Camerius.26. Revlon, Inc.-2002, M. Jill Austin. Food.
27. Pilgrim's Pride Corporation-2002, James L. Harbin.28. H.J. Heinz Company-2002, Henry Beam.29. Hershey Foods Corporation-2002, Forest David. Aerospace.
30. Boeing-2002, Carolyn R. Stokes and Arthur S. Boyett.31. Lockheed Martin Corporation-2002, K. Todd Ellison. Computers.
32. Dell Computer Corporation-2002, Nicole Seminario.33. Hewlett-Packard Company-2002, Fred David. Medical.
34. Stryker Corporation-2002, Henry H. Beam.35. Biomet, Inc.-2002, Satish P. Deshpande. Magazines.
36. Playboy Enterprises, Inc.-2002, Kay Lawrimore-Belanger.37. The Readers Digest Association, Inc.-2002, Robert Shane. Footwear.
38. Nike, Inc.-2002, M. Jill Austin.39. Reebok International, Ltd.-2002, Carlisle P. Sampson. Tobacco and Beer.
40. UST, Inc.-2002, Marilyn M. Helms.41. Coors-2002, Stephanie Wilhelm.
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