Market-based management : strategies for growing customer value and profitability

Author(s)

• Best, Roger J.

Bibliographic Information

Market-based management : strategies for growing customer value and profitability

Roger J. Best

Prentice Hall/Pearson Education International, c2004

3rd ed., international ed

Note

Includes index

Details

• NCID: BA62438795
• ISBN:
  • 0131211935
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J
• Pages/Volumes: xxv, 401 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management