Corporate strategy
著者
書誌事項
Corporate strategy
Financial Times Prentice Hall, 2003
3rd ed
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Suitable for both undergraduate and MBA students on basic strategy courses.
目次
PART 1: INTRODUCTION 1. Corporate Strategy 2. A Review of Theory and Practice PART 2: ANALYSIS OF THE ENVIRONMENT 3. Analysing the Environment - Basics 4. Analysing the Markets and Competitors 5. Analysing Customers PART 3: ANALYSIS OF RESOURCES 6. Analysing Resources - Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operations Resources PART 4: THE PURPOSE OF THE ORGANISATION 10. Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose delivered through mission and Objectives PART 5: DEVELOPING THE STRATEGY 13. Developing Strategic Options: The Prescriptive Process 14. Strategy Evaluation and Development: The Prescriptive Process 15. Finding the Strategic Route Forward: Emergent and Prescriptive Approaches 16. Strategy, Structure and Style PART 6: THE IMPLEMENTATION PROCESS 17. Resource Allocation, Strategic Planning and Control 18. Organisational Structure and People Issues 19. International Expansion and Globalisation Strategies 20. The Dynamics of Strategy Development 21. Managing Strategic Change 22. Building a Cohesive Corporate Strategy
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