Corporate strategy
Author(s)
Bibliographic Information
Corporate strategy
Financial Times Prentice Hall, 2003
3rd ed
Available at 5 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.4-129088200600024
Note
Includes index
Description and Table of Contents
Description
In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Suitable for both undergraduate and MBA students on basic strategy courses.
Table of Contents
PART 1: INTRODUCTION 1. Corporate Strategy 2. A Review of Theory and Practice PART 2: ANALYSIS OF THE ENVIRONMENT 3. Analysing the Environment - Basics 4. Analysing the Markets and Competitors 5. Analysing Customers PART 3: ANALYSIS OF RESOURCES 6. Analysing Resources - Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operations Resources PART 4: THE PURPOSE OF THE ORGANISATION 10. Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose delivered through mission and Objectives PART 5: DEVELOPING THE STRATEGY 13. Developing Strategic Options: The Prescriptive Process 14. Strategy Evaluation and Development: The Prescriptive Process 15. Finding the Strategic Route Forward: Emergent and Prescriptive Approaches 16. Strategy, Structure and Style PART 6: THE IMPLEMENTATION PROCESS 17. Resource Allocation, Strategic Planning and Control 18. Organisational Structure and People Issues 19. International Expansion and Globalisation Strategies 20. The Dynamics of Strategy Development 21. Managing Strategic Change 22. Building a Cohesive Corporate Strategy
by "Nielsen BookData"