What's in a name? : advertising and the concept of brands

著者

• Jones, John Philip
• Slater, Jan

書誌事項

What's in a name? : advertising and the concept of brands

John Philip Jones and Jan S. Slater

M.E. Sharpe, c2003

2nd ed

• : hc
• : pbk

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA62442158
• ISBN:
  • 0765609738
  • 0765611120
• LCCN: 2002030890
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Armonk, N.Y.
• ページ数/冊数: xxiii, 308 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5823
  • DC21 : 658.8/343
• 件名:
  • LCSH : Advertising
  • LCSH : Brand name products