Untold millions : secret truths about marketing to gay and lesbian consumers

Author(s)

• Lukenbill, Grant

Bibliographic Information

Untold millions : secret truths about marketing to gay and lesbian consumers

Grant Lukenbill

（Haworth gay & lesbian studies）

Harrington Park Press, c1999

2nd ed

Note

Second edition of Untold millions : positioning your business for the gay and lesbian consumer revolution : Harper Collins, 1995

Includes bibliographical references (p. 189-192) and index

Details

• NCID: BA62459332
• ISBN:
  • 1560239484
• LCCN: 98047911
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvii, 199 p.
• Size: 22 cm
• Classification:
  • LCC : HC110.C6
  • DC21 : 658.8/34/086640973
• Subject Headings:
  • LCSH : Gay consumers -- United States
  • LCSH : Lesbian consumers -- United States
  • LCSH : Marketing -- United States
• Parent Bibliography ID:
  • BA2118322X