The consumer trap : big business marketing in American life
著者
書誌事項
The consumer trap : big business marketing in American life
（The history of communication）
University of Illinois Press, c2003
- : cloth
- : pbk
大学図書館所蔵 件 / 全23件
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注記
Includes bibliographical references and index
収録内容
- Thinking the unthinkable
- The marketing race
- The targeting race
- The motivation research race
- The product management race
- The sales communications race
- Macromarketing and public subsidy
- The globalization of marketing
- The consumer trap
- Escaping the consumer trap
内容説明・目次
内容説明
Why the much-advertised American way of life continues to grow more socially, economically, and environmentally costly and less citizen-friendly -- and what we should do about it.
目次
- Thinking the unthinkable
- the marketing race
- the targeting race
- the motivation research race
- the product management race
- the sales communications race
- macromarketing and public subsidy
- the globalization of marketing
- the consumer trap.
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