Marketing research for managers

Author(s)

• Crouch, Sunny
• Housden, Matthew

Bibliographic Information

Marketing research for managers

Sunny Crouch, Matthew Housden

Butterworth-Heinemann, 2003

3rd ed

Note

Previous ed.: 1996

Includes bibliographical references and index

Details

• NCID: BA62517905
• ISBN:
  • 0750654538
• LCCN: 2003045189
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Tokyo
• Pages/Volumes: xvi, 372 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.83
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Research -- Management