The rhetoric and reality of marketing : an international managerial approach

Author(s)

• Kitchen, Philip J.

Bibliographic Information

The rhetoric and reality of marketing : an international managerial approach

edited by Philip J. Kitchen

Palgrave Macmillan, 2003

Note

Includes bibliographical references (p. 183-192) and index

Details

• NCID: BA62529336
• ISBN:
  • 0333987322
• LCCN: 2002192664
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xix, 202 p.
• Size: 23 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Marketing