Powerful reports and proposals
Author(s)
Bibliographic Information
Powerful reports and proposals
（The creating success series）
Kogan Page, 2003
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Description and Table of Contents
Description
Getting your message across on paper and presenting a proposal in clear and persuasive form are essential skills for businesspeople. This book provides practical pointers for executives and managers who need to impress, convince and persuade colleagues or clients. Offering checklists, exercises and examples, it explains how to make a plan of what to write, get words down on paper and edit them to achieve the best result. The guide aims to help anyone write appropriately for a target audience and put over a good case, using both information and style.
Table of Contents
- Introduction A fragile process
- a major opportunity 1. What makes good business ? The hazards of communication
- serious, and very serious
- why have a report?
- readers' expectations
- the readers' perspective
- powerful habits
- earning a reading
- the rewards of excellence
- a significant opportunity 2. Creating a good report Setting clear objectives
- a sound structure
- first, the beginning
- the middle
- the end
- after the end 3. Preparing to write Why this report?
- research prior to preparation
- a systematic approach 4. The power of language Cultivating a style
- readers' expectations
- readers' dislikes
- the writer's approach
- use of language
- making language work for you
- mistakes to avoid
- following the rules
- style 5. Making it persuasive A cumulative process
- a key stage
- persuasive technique
- the don'ts
- the do's
- quotations versus proposals
- choice of format
- timing
- proposal content
- checklist
- covering letters
- the presentation of proposals
- earn attention 6. The contribution of presentation How the pages look
- the exhibits
- other options for inclusion
- overall packaging
- Afterword
by "Nielsen BookData"
