Customer relationship management : integrating marketing strategy and information technology

著者

• Zikmund, William G.
• McLeod, Raymond
• Gilbert, Faye W.

書誌事項

Customer relationship management : integrating marketing strategy and information technology

William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

Wiley, c2003

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA62561521
• ISBN:
  • 0471271373
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xix, 179 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.812
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Customer relations -- Management
  • LCSH : Customer relations -- Management -- Data processing