Customer relationship management : integrating marketing strategy and information technology

Author(s)

• Zikmund, William G.
• McLeod, Raymond
• Gilbert, Faye W.

Bibliographic Information

Customer relationship management : integrating marketing strategy and information technology

William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

Wiley, c2003

Note

Includes bibliographical references and indexes

Details

• NCID: BA62561521
• ISBN:
  • 0471271373
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xix, 179 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.812
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations -- Management
  • LCSH : Customer relations -- Management -- Data processing