Re-orienting fashion : the globalization of Asian dress
Author(s)
Bibliographic Information
Re-orienting fashion : the globalization of Asian dress
（Dress, body, culture）
Berg, 2003
- : cloth
- : paper
Available at 29 libraries
Note
Includes bibliographies and index
Description and Table of Contents
- Volume
-
: cloth ISBN 9781859735343
Description
When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and West.The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design.
Paying close attention to Asians' decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world. This timely book will be of interest to dress and fashion theorists, anthropologists, sociologists, historians, art historians and all those interested in globalization, Orientalism and their effects.
Table of Contents
Contents Notes on Contributors vii Acknowledgments ix Introduction: The Globalization of Asian Dress: Re-Orienting Fashion or Re-Orientalizing Asia? 1 Carla Jones and Ann Marie Leshkowich 1 Three Scenarios from Batak Clothing History: Designing Participation in the Global Fashion Trajectory 49 Sandra Niessen 2 The Ao Dai Goes Global: How International Influences and Female Entrepreneurs Have Shaped Vietnam's "National Costume" 79 Ann Marie Leshkowich 3 Korean Alterations: Nationalism, Social Consciousness, and "Traditional" Clothing 117 Rebecca Ruhlen 4 Designing Diasporic Markets: Asian Fashion Entrepreneurs in London 139 Parminder Bhachu 5 National Colors: Ethnic Minorities in Vietnamese Public Imagery 159 Hjorleifur R. Jonsson and Nora A. Taylor 6 Dress for Sukses: Fashioning Femininity and Nationality in Urban Indonesia 185 Carla Jones 7 Fashion-Nation: A Japanese Globalization Experience and a Hong Kong Dilemma 215 Lise Skov Afterword: Re-Orienting Fashion Theory 243 Sandra Niessen Index 267
- Volume
-
: paper ISBN 9781859735398
Description
When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and West.The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design.
Paying close attention to Asians' decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world. This timely book will be of interest to dress and fashion theorists, anthropologists, sociologists, historians, art historians and all those interested in globalization, Orientalism and their effects.
Table of Contents
Contents Notes on Contributorsvii Acknowledgmentsix Introduction: The Globalization of Asian Dress: Re-Orienting Fashion or Re-Orientalizing Asia?1 Carla Jones and Ann Marie Leshkowich 1Three Scenarios from Batak Clothing History: Designing Participation in the Global Fashion Trajectory49 Sandra Niessen 2The Ao Dai Goes Global: How International Influences and Female Entrepreneurs Have Shaped Vietnam's "National Costume"79 Ann Marie Leshkowich 3Korean Alterations: Nationalism, Social Consciousness, and "Traditional" Clothing 117 Rebecca Ruhlen 4Designing Diasporic Markets: Asian Fashion Entrepreneurs in London139 Parminder Bhachu 5National Colors: Ethnic Minorities in Vietnamese Public Imagery159 Hjorleifur R. Jonsson and Nora A. Taylor 6Dress for Sukses: Fashioning Femininity and Nationality in Urban Indonesia185 Carla Jones 7Fashion-Nation: A Japanese Globalization Experience and a Hong Kong Dilemma215 Lise Skov Afterword: Re-Orienting Fashion Theory243 Sandra Niessen Index267
by "Nielsen BookData"