The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett

著者

• Higgins, Denis
• Bernbach, William
• Gribbin, George
• Reeves, Rosser
• Ogilvy, David
• Burnett, Leo

書誌事項

The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett

interviewed by Denis Higgins

（A McGraw-Hill advertising classic）

McGraw-Hill, c2003

詳細情報

• NII書誌ID(NCID): BA62607826
• ISBN:
  • 0071410937
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 125 p.
• 大きさ: 23 cm
• 分類:
  • DC21 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising copy
  • LCSH : Advertising executives
• 親書誌ID:
  • BA60980090