Mass communication theory : foundations, ferment, and future
Author(s)
Bibliographic Information
Mass communication theory : foundations, ferment, and future
(The Wadsworth series in mass communication and journalism, . Research and theory)
Wadsworth, c2003
3rd ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This new edition provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics and other materials it illustrates key theories.
by "Nielsen BookData"