The tipping point : how little things can make a big difference

書誌事項

The tipping point : how little things can make a big difference

Malcolm Gladwell

(Back Bay books)

Little, Brown, 2002

1st Back Bay pbk. ed

  • : hbk
  • : pbk

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注記

Includes index

内容説明・目次

内容説明

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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