Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures
著者
書誌事項
Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures
Copenhagen Business School Press, 2002
3rd ed
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注記
Includes bibliographical references
内容説明・目次
内容説明
This edition includes additional and updated cases and worldwide coverage that should be of interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is a practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets. Written in clear, concise English, "Cross-Cultural Business Behaviour" is based on the author's 35 years of hands-on experience doing business all over the world. Translated into German, Polish and Lithuanian, it has been adopted as a textbook by more than a dozen business schools in the US, Denmark, Norway, Hungary and Lithuania. Richard R. Gesteland is the founder of Global Management LLC, an international consultancy serving corporate and institutional clients. Since 1993 he has trained over 2000 managers around the world in cross-cultural negotiating techniques.
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