Media effects research : a basic overview
著者
書誌事項
Media effects research : a basic overview
（The Wadsworth series in mass communication and journalism）
Wadsworth/Thomson Learning, c2002
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注記
Includes bibliographical references (p. 216) and indexes
内容説明・目次
内容説明
This exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.
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