Understanding media theory

著者

• Williams, Kevin

書誌事項

Understanding media theory

Kevin Williams

Arnold, 2003

• : pbk
• : hbk

注記

Includes bibliographical references (p. 234-259) and index

内容説明・目次

巻冊次

: hbk ISBN 9780340719039

内容説明

At last: an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden.

目次

• What is media theory?
• production
• content
• reception
• media policy and research.

巻冊次

: pbk ISBN 9780340719046

内容説明

Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.

目次

• What is media theory?
• production
• content
• reception
• media policy and research.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA62754649
• ISBN:
  • 0340719044
  • 0340719036
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: vi, 266 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 302.23
• 件名:
  • LCSH : Mass media