Controversy in marketing theory : for reason, realism, truth, and objectivity

Author(s)

• Hunt, Shelby D.

Bibliographic Information

Controversy in marketing theory : for reason, realism, truth, and objectivity

Shelby D. Hunt

M.E. Sharpe, c2003

• : cloth
• : pbk

Note

Includes bibliographical references (p. 311-329) and index

Details

• NCID: BA62789778
• ISBN:
  • 0765609312
  • 0765609320
• LCCN: 2002030894
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: xiv, 344 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.8001
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Philosophy and science