Mastering international trade
著者
書誌事項
Mastering international trade
（Palgrave master series）
Palgrave Macmillan, 2003
- : pbk
大学図書館所蔵 全4件
注記
"Business series editor, Richard Pettinger"
Includes bibliographical references and index
内容説明・目次
内容説明
This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.
Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross-reference and to put ideas into context, again using case studies and examples.
It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.
目次
- Foreword by
- Chief Executive Officer, International Institute of Export.- Introduction.- Why Trade Overseas?.- Marketing Planning.- Market Research.- Macro Factors.- Routes to Market.- Basic Business Finance.- Export Costing, Pricing and the Sale.- Getting the Goods to Market.- Documentation and Customs Procedures.- Payment.- Making the Most of Currency.- Financing International Trade.- Suppliers and Support Organisations.- Summary.- Glossary of Terms.
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