Strategic marketing planning

Author(s)

Bibliographic Information

Strategic marketing planning

Colin Gilligan and Richard M.S. Wilson

Butterworth-Heinemann, 2003

Available at  / 5 libraries

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Note

Includes bibliographical references (p. [593]-607) and index

Details

  • NCID
    BA62961687
  • ISBN
    • 0750622466
  • LCCN
    2003045188
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Oxford ; Boston, Mass. ; Tokyo
  • Pages/Volumes
    xii, 625 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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