The strategy of desire

Author(s)

• Dichter, Ernest

Bibliographic Information

The strategy of desire

Ernest Dichter ; with a new introduction by Arthur Asa Berger

（Classics in communication and mass culture series）

Transaction, c2002

• : pbk

Note

Originally published: [Garden City, N.Y.] : Doubleday, 1960

Details

• NCID: BA62999475
• ISBN:
  • 0765808943
• LCCN: 2002020453
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Brunswick, N.J.
• Pages/Volumes: xxiii, 11-314 p.
• Size: 23 cm
• Classification:
  • LCC : HM1201
  • DC21 : 153.8
• Subject Headings:
  • LCSH : Motivation (Psychology)
  • LCSH : Persuasion (Psychology)
• Parent Bibliography ID:
  • BA20068918