Global marketing : an interactive approach

Author(s)

• Gillespie, Kate
• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Global marketing : an interactive approach

Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c2004

Note

Includes bibliographical references and indexes

Details

• NCID: BA63001511
• ISBN:
  • 0618005080
• LCCN: 2001131499
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 553 p., [16] p. of plates
• Size: 27 cm
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Management