The cowboy hero and its audience : popular culture as market derived art
著者
書誌事項
The cowboy hero and its audience : popular culture as market derived art
Bowling Green State University Popular Press, c2000
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
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