Strategic marketing : in the customer driven organization

Author(s)

• Bradley, Frank

Bibliographic Information

Strategic marketing : in the customer driven organization

Frank Bradley

J. Wiley, c2003

Note

Includes bibliographical references and indexes

• NCID: BA63129286
• ISBN:
  • 0470849851
• LCCN: 2003041121
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xv, 287 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing