Brand.new

著者

書誌事項

Brand.new

[ed., Jane Pavitt]

V&A, 2001

Repr. [ed.]

  • : pbk

並立書誌 全1件

大学図書館所蔵 件 / 全2件

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注記

Originally published: 2000

Bibliography: p. 217-219

Includes index

内容説明・目次

内容説明

Originally published to coincide with a major V&A exhibition, "Brand New" takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, "Brand New" sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.

目次

  • In Goods We Trust
  • Signature Value
  • A Brand New Britain?
  • Branding
  • Distinctive Authenticity
  • Brand Associations through Advertising
  • Diesel
  • For Successful Branding
  • Wolf Brands in Sheep's Clothing
  • Ties That Bind - Brands, Consumers and Businesses
  • Why Do We Buy Counterfeits?
  • Consumer Proactivity
  • Japanese High-School Girl Brand
  • At Home with the Joneses
  • All The World's A Store - The Spaces of Shopping
  • Packaging Petroleum
  • From Object to Experience
  • Great Mall of the People
  • Supermarket Futures Branding the Individual
  • Moving Things
  • Thinking with Things
  • Hello Kitty
  • Brand Not-so-New
  • The Point of Purchase.

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