Marketing fundamentals 2003-2004

著者

• Lancaster, Geoffrey A.
• Withey, Frank
• Chartered Institute of Marketing

書誌事項

Marketing fundamentals 2003-2004

Geoff Lancaster, Frank Withey

（The official CIM coursebook）

Butterworth-Heinemann, 2003

注記

Includes index

内容説明・目次

内容説明

Each coursebook includes access to marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Marketing in Practice module to guide you through the 2003-2004 syllabus.

目次

• Preface
• The development of marketing and marketing
• orientation objectives
• Marketing planning and budgeting
• The marketing mix: product
• The marketing mix: new product development and portfolio management
• The marketing mix: price
• The marketing mix: place
• The marketing mix: promotion
• The marketing mix: Service and customer care
• Marketing in context
• Appendices - Guidance on exam preparation
• Undertaking assignments and the integrative project
• Answers and debriefings
• Curriculum information
• Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA63134617
• ISBN:
  • 0750659572
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford ; Tokyo
• ページ数/冊数: xii, 363 p.
• 大きさ: 30 cm
• 分類:
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Examinations
  • LCSH : Marketing -- Management -- Examinations
• 親書誌ID:
  • BA54512746