Marketing fundamentals 2003-2004

Author(s)

• Lancaster, Geoffrey A.
• Withey, Frank
• Chartered Institute of Marketing

Bibliographic Information

Marketing fundamentals 2003-2004

Geoff Lancaster, Frank Withey

（The official CIM coursebook）

Butterworth-Heinemann, 2003

Note

Includes index

Details

• NCID: BA63134617
• ISBN:
  • 0750659572
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Tokyo
• Pages/Volumes: xii, 363 p.
• Size: 30 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Examinations
  • LCSH : Marketing -- Management -- Examinations
• Parent Bibliography ID:
  • BA54512746