Marketing management in practice 2003-2004
Author(s)
Bibliographic Information
Marketing management in practice 2003-2004
（The official CIM coursebook）
Butterworth-Heinemann, 2003
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions. It is co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Table of Contents
- Preface
- Management and marketing roles
- Recruiting the team
- Developing the team
- Market research
- Project management
- Managing change
- Marketing communications
- Developing marketing plans
- Appendices - Guidance on examination preparation
- Undertaking CIM Assignments and the Integrative Project
- Sample exam questions and answers
- Answers and debriefings: Curriculum information
- Index.
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