Marketing communications 2003-2004
著者
書誌事項
Marketing communications 2003-2004
（The official CIM coursebook）
Butterworth-Heinemann, 2003
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Each coursebook includes access to marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Marketing in Practice module to guide you through the 2003-2004 syllabus.
目次
- Preface
- Introduction to marketing communications
- Marketing communications mixes
- The marketing communications industry
- Relationships and marketing communications
- Marketing channels
- Communication strategies and planning
- Media
- Evaluating communications effectiveness
- Appendices - Guidance on exam preparation
- Undertaking CIM assignments and the integrative project
- Activity debriefings
- Curriculum information
- Index.
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