Total integrated marketing : breaking the bounds of the function

Author(s)

• Hulbert, James M.
• Capon, Noel
• Piercy, Nigel F.

Bibliographic Information

Total integrated marketing : breaking the bounds of the function

James Mac Hulbert, Noel Capon and Nigel F. Piercy

Kogan Page, 2003

• pbk

Note

Includes bibliographical references (p. 311-335) and index

"First published in Great Britten in 2003 by Kogan Page Limited, paperback edition 2005"

Details

• NCID: BA63156063
• ISBN:
  • 074944018X
  • 074944455X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 356 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing