How to advertise : what works, what doesn't - and why

Author(s)

Bibliographic Information

How to advertise : what works, what doesn't - and why

Kenneth Roman & Jane Maas ; with Martin Nisenholtz

Kogan Page, 2003

3rd ed

Available at  / 4 libraries

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Note

"First published in the United States by St. Martin's Press in 1976" -- T.p. verso

Includes index

Details

  • NCID
    BA63156562
  • ISBN
    • 0749438495
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xxi, 218 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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