International marketing

Author(s)

• Czinkota, Michael R.
• Ronkainen, Ilkka

Bibliographic Information

International marketing

Michael R. Czinkota, Ilkka A. Ronkainen

Thomson/South-Western, c2004

7th ed

Note

Includesbibliographical references (p. 1-18) and index

Previous ed.: Fort Worth, Tex. : Harcourt, 2001

Description and Table of Contents

Description

Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

by "Nielsen BookData"

Details

• NCID: BA63157849
• ISBN:
  • 0324190468
• LCCN: 2002116682
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxvii, 666, 18, 8, 16 p.
• Size: 29 cm
• Classification:
  • DC21 : 658.848
• Subject Headings:
  • LCSH : Export marketing