Corporate information strategy and management : text and cases
著者
書誌事項
Corporate information strategy and management : text and cases
（McGraw-Hill higher education）
McGraw-Hill Irwin, c2003
6th ed
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注記
Rev. ed. of: Corporate information systems management : text and cases . 5th ed. c1999
Includes bibliographical references (p. 715-719) and index
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内容説明・目次
内容説明
"Corporate Information Strategy and Management: Text and Cases 6/e" by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
目次
Introduction: The Challenges of Managing in a Network Economy Case #I-1 A Tale Of Two Airlines In The Network Age: Or Why The Spirit of King George III is Alive And Well! Module 1: Building the Network Economy: Markets and Models Chapter 1. Creating Business Advantage with IT Chapter 2. Crafting Business Models Case #1-1 QuickenInsurance: The Race to Click and Close Case #1-2 Nasdaq Japan: E-Merging Markets Case #1-3 Valuing the AOL Time Warner Merger Case #1-4 National Logistics ManagementCase #1-5 Submarino.com: The Challenges of B2C Commerce in Latin America Module 2: Building the Network Economy: Capabilities and Organization Chapter 3. Building Networked Businesses Chapter 4. Making the Case for Digital Business Case #2-1 Taco Bell (1983-1994) Case #2-2 PSA: The World's Port of Call Case #2-3 Internet Securities: Building a Business in Internet Time Case #2-4 American Express Interactive Module 3: Managing Networked Infrastructure and Operations Chapter 5. Understanding Internetworking Infrastructure Chapter 6. Assuring Reliable and Secure IT Services Chapter 7. Managing Diverse IT Infrastructures Case #3-1 Jamcracker Case #3-2 The iPremier Company: Denial of Service Attack (A) Case #3-3 Ford Motor Company: Supply Chain Strategy Case #3-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell Case #3-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations Module 4: Managing and Leading a Networked IT Organization Chapter 8. Organizing and Leading the IT Function Chapter 9. Managing IT Outsourcing Chapter 10. A Portfolio Approach to IT Projects Case #4-1 Cisco Systems, Inc.: Implementing ERP Case #4-2 Harley-Davidson: Enterprise Software Selection Case #4-3 Xerox: Outsourcing Global Information Technology ResourcesCase #4-4 Destiny WebSolutions, Inc. Conclusion: The Challenges of Managing in a Network Economy Revisited Case #C-1 Merrill Lynch: Integrated Choice (Abridged)
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